Famed worldwide for its “Build-to-Order” strategy, Dell – the No. 1 computer brand in the US – is currently investing in the Asia Pacific market, a hugely potential yet challenging market, including Vietnam.
Vietnam is a very lucrative market for Dell, but also has its own characteristics concerning market environment, consumer demand, positioning, and distribution channel expansion… To overcome these obstacles to create strong competition with similar products, Dell has chosen Vietnam’s largest IT and telecommunication distribution company – FPT Distribution – as its trusted reseller.
Mr. Bùi Đình Trường, CEO of Dell Vietnam shared: “Vietnam is a strategic market for Dell. I’m thrilled that FPT Distribution and Dell has signed this agreement. We trust this cooperation will help Dell grow strongly in Vietnam.”
“With a nationwide distribution network and experience in the distribution of IT products, we are committed to bringing Vietnamese customers genuine and quality Dell products in the coming time” says Mr. Trần Quốc Bình, General Director of FPT Distribution.