The seminar was held by Tri Viet Education Research and Development Center and Sai Gon Media Company with an aim to sketch out general picture on components of a nation branding from multi-dimensional discussions of speakers and attendees. The discussion focused on the definition of a “Nation branding” and the importance of developing a national brand-name.
As a speaker presenting “the relationship between the Economy and Enterprises”, Mr. Nam shared the stories and lessons experienced by FPT in working with foreign customers in the course of global integration , especially in building FPT as a brand-name that goes hand in hand with the Vietnamese ones. Ending the speech, he emphasized: “ a national brand-name should start from people first”, which was highly agreed by the Organization board and the attendees.
The seminar was also attended by a number of special speakers including: Ms. Pham Chi Lan – senior economist; Mr. Gerard Boivineau – General Consulate of French Embassy in Ho Chi Minh City; Prof. Dr.Tran Van Khe; Mr. Ly Quy Trung - General Director of Pho 24; Historian Duong Trung Quoc and Ms. Nguyen The Thanh- General Director of Saigon Media Vietnam.
The discussion chair, Ms. Ton Nu Thi Ninh, said that the topic on how to develop a national brand-name would be further clarified in next seminars to get a deeper and more detailed insights of this topic to apply in Vietnam.